Your title is one of the most critical parts of your book. If you write a crap title, it doesn’t matter how good the rest of your book is, most people won’t read it…

All the answers to all the questions you may have about writing your book. If you can't find the answer – ask me. I'll write an article.
Your title is one of the most critical parts of your book. If you write a crap title, it doesn’t matter how good the rest of your book is, most people won’t read it…
Criticism and feedback can feel like eating kiwi fruit with the skin on: uncomfortable, even painful, leading to shortness of breath.
But only for a few minutes. Maximum 7 minutes. Then I have to pull myself together and crack on.
Michael Stipe was right, eh?
Oof. What a few days, eh?
It’s the end of the world as we know it.
This is a sonnet to laziness, idleness, loafing—a spirited rejection of the Puritan Work Ethic and all it implies. Read on and discover why idleness should be part of YOUR life.
If we’re not telling the truth, there’s no point in writing… don’t let pride get in the way of your truth.
In a world of hot-takes and kneejerk reactions, how do we introduce a little nuance? How do we reclaim critical thought and—yes—creativity?
Are we asking the right questions?
I don’t always ask good questions. I ask obvious ones.
Like, “Why do I always procrastinate?”
There are some people who do not have a fear response. In the face of danger, they laugh and run towards it (literally).
Stop. Breathe. Listen.
Then pick a thing and do it.
Don’t just read; do.
Of course, some books make it easier to do that than others… Like my new book How The Hell Do You Write A Book. It not only makes it super simple for you to take action on what you’re learning, it also helps you write a book of your own that people will read and use and get value from.
Our Inner Dickheads hate change. They love the status quo (not the band).
There’s no point trying to silence that voice, either; it won’t go away. It’s a part of you.
When you see competitors doing well, it feels kinda like getting picked last.
Why aren’t they choosing me? Why them? What do they have that I don’t? I know my products and services are better, so why am I picked last?
We all have the same amount of time in the days, weeks, months, years.
So why do some people get tons of writing done, and others struggle to make any progress at all?
Well, that escalated fast.
Honestly, I’ve been thinking and mulling over and wondering what to write (and resisting the urge to make terrible jokes because too soon?).
So today I’m going to share what I’m doing while the world goes into lockdown.
Occasionally, business owners tell me they’re secretly dreaming of rolling around naked in piles of cash like Scrooge McDuck. Perhaps you think a book could make you filthy rich…
The blurb on the back is the third most important part of the cover after the front cover design and the title. I would have loved a step-by-step instruction manual for writing my back blurbs, but there wasn’t one. So I made my own guide. Here it is.
It’s incredibly tempting to throw everything you have at your courses and products and articles… but how about, instead, you go deeper and narrower?
Words in print have a weight and a resonance that words spoken out loud lack…
Much as it’s tempting to just set fire to the world and start again, that’s probably not practical
Be grateful for what you can do.
Your body and mind (which are inextricably linked) are incredible. What you can do with them is wondrous.
Your book is just the beginning…
It’s not enough to have a book out there (although that is AWESOME obviously) – it needs to work for you.
If we’re not telling the truth, there’s no point in writing… don’t let pride get in the way of your truth.
Habits are easier to keep when people are cheering you on.
I wanted to share a few things that might help you navigate what you’re feeling right now, including some of the ways I’m feeling
People worry a lot about writing a boring-ass book.
And when I say people, I mean me. I worry. About everything, all the time—but specifically, right now, about writing a basic-bitch book.
Check out these 8 mistakes to avoid…
“What if we made the door?” I said… When life throws you bathroom door quotes for £656, make your own damn door. My husband and I are—well, I’d like to say halfway through renovating our 400-year-old cottage but honestly I think we’ll die of old age before we’re done. So let’s just say we are mid-project. Currently
It’s soooooooooo crucial for us to write about our experiences and tell our stories.
What do you want your new world to be like?
Your life? Your business? Your relationships?
Why are you writing your book?
Is your Big Idea for your book setting your heart on fire? Do you feel butterflies when you think about creating it?
I’m asking because your WHY is important.
I’ve put off weeding that veg bed for a bunch of reasons, none of them good. And so I’ve wasted more time worrying about the onions than it took me to just do the bloody weeding.
People worry a lot about writing a boring-ass book.
And when I say people, I mean me. I worry. About everything, all the time—but specifically, right now, about writing a basic-bitch book.
Check out these 8 mistakes to avoid…
Yesterday morning, I rigged my shiny new trapeze – the birthday gift my wonderful husband gave me back at the end of March, 4,380 years ago – and hung upside down from my feet.
“Aargh! I hate writing my about page!”
Yep, we all do, toots. We all find it tough.
How do you strike that careful balance between “hilarious, kind, and helpful” and “obnoxious douchecanoe”?
Tricky.
Luckily, I have a quick tip for you
If we wanna do a thing, we have to make time for it.
And look: I don’t hold with this idea that we all the same 24 hours in a day.
We all have 24 hours, for sure—unless you’re reading this on Mars or something in which case HI PLEASE CONTACT ME BECAUSE WE NEED TO TALK.
But our 24 hours are not the same. I don’t have children or a third job.
Seth Godin calls it making a ruckus. Which I like.
But I call it being a shenanigator.
Don’t let anyone shame you into ridiculous productivity.
Don’t be pushed into doing more than you want to.
It’s okay not to be okay.
Writing is a source of great anxiety to a lot of people – including me, sometimes. Just because I’m a writer doesn’t mean I have all my shit together.
None of us has any control over a global pandemic or other people’s behaviour or thoughts or actions. I don’t think we’ve ever lived through a time of such uncertainty. And yet I was trying to control it anyway. Perhaps you were, too. That’s what humans do; we try to control stuff.
Which is, quite simply, exhausting.
In a world of hot-takes and kneejerk reactions, how do we introduce a little nuance? How do we reclaim critical thought and—yes—creativity?
Of all the negative emotions, after shame, I think envy takes the biscuit: it seeps into everything we look at and it keeps us stuck.
Ever look at those snazzy business owners in your inbox and on the internet and wonder how on earth they come up with all their stories, emails, articles, and podcasts? Wonder no more—you can do that too.
Back in March 2020, it was like the entire world took a giant swig from the DRINK ME bottle, as we hurtled down the rabbit hole. I.e. the world shrunk. And individually, I shrank. Like many people, I retreated into my head, made a blanket fort, and hid there… and I stopped writing. I had nothing to
For the past three days, I have sat at my laptop first thing in the morning and cried tears of frustration.
Every word I’ve written has been dragged out of my brain with forceps and no pain relief – and arranging those words on the page has been torture.
Almost everything I’ve written has been total crap by my usual standards.
The short, sweet, and comprehensive guide to choosing a book coach who understands how to get your Big Book Idea out of your magical brain and onto paper
Michael Stipe was right, eh?
Oof. What a few days, eh?
It’s the end of the world as we know it.
“You’re an author? That’s *so cool*!”
“I self-published it, it’s not in Waterstones or anything,” I said.
This was a conversation I had—paraphrased, natch—a few years ago, just after I wrote my first book. I felt uncomfortable with the praise, like publishing my book myself was pure vanity. I’d forgotten about this conversation.
I don’t know about you, but my days are incredibly full.
I’m often asked where I get all my ideas for writing from, and how I can keep telling stories. People wonder when they’ll get hit by the inspiration fairy.
Truth is, you won’t be.
What do you want your new world to be like?
Your life? Your business? Your relationships?
Some people will love your book. Some will hate it. So what? Once your book’s out there, what people think of it — and you — is beyond your control…
The flash of inspiration you’re waiting for? It ain’t gonna happen. It is a myth; a myth that has stopped good writers from writing since humans first scratched their shopping list on the cave wall…
I have a quick tip for you: remember that writing a book is like falling in love.
6 top tips for working from home.
Michael Stipe was right, eh?
Oof. What a few days, eh?
It’s the end of the world as we know it.
Don’t let anyone shame you into ridiculous productivity.
Don’t be pushed into doing more than you want to.
It’s okay not to be okay.
I’m not gonna throw a bunch of time-saving, productivity, hustle-butt, “I DID THIS SO YOU CAN TOO” hacks at your face because frankly, the internet has enough of that shit floating around.
My purpose is to write. To share my stories and other people’s stories – especially those people whose voices are muffled and marginalised. People who stand up for humanity and thoughtfulness and against oppression and cruelty and blind adherence to a doctrine that makes no sense.
Our brains are wired that way, to always see the bad – the problem – rather than the good. It used to keep us alive back when we lived in caves.
This is a sonnet to laziness, idleness, loafing—a spirited rejection of the Puritan Work Ethic and all it implies. Read on and discover why idleness should be part of YOUR life.
Writing every day is crucial if we want to improve, if we want to move more of the right people in the direction we want to go.
I'm on a mission to create 1,000 business owner-authors and help them transform their lives and businesses. Join us: download the Ultimate Guide to Beating The Blank Page Of Doom.