Episode 225: Bullshit Monsters with Anaïs Bock

Sounds like a supergroup, right? AND IT IS! Meet Anaïs Bock and her Bullshit Monsters. If you have ever experienced any resistance to doing anything (and we all have) you need this episode. Anaïs introduces us to a bunch of the monsters that keep us stuck and make us sad – and shows us how to take a well-known idea and give it a twist that'll actually make a difference.

Key Points

  • [2:30] Anaïs became self-employed in her early 20s and had some limiting beliefs about what an expert was supposed to look like.
  • [3:30] What was Anaïs’s thesis about?
  • [5:30] Anaïs shares an example of a couple bullshit monsters we have looming around in the back of our head.
  • [9:15] Do you notice yourself editing as you write? That’s Stern Blade trying to hold you back!
  • [11:55] Anaïs shares why she created a deck of cards for people to use.
  • [14:05] How does Anaïs use this in her business?
  • [16:35] Some of the bullshit monsters you face will require you to push through the resistance and others will require you to be gentle with yourself.
  • [19:35] How does Anaïs discover and create her bullshit monsters?
  • [20:55] Anaïs is currently crowdfunding her very first bullshit monster cards.
  • [21:45] Why did Anaïs decide to crowdfund her project?


    Mentioned in This Episode:

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Bullshitmonsters.com

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Episode Transcript

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About Vicky...

Vicky Fraser is the founder of Moxie Books and author of How The Hell Do You Write A Book and Business For Superheroes. She helps business owners write life-changing books, connect with readers and new customers, and grow their businesses. When she's not doing that, she's hanging from a trapeze by her feet.

About the Author Vicky Fraser

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