Vicky and Joe settle down to talk about plumbing, Joe’s magnificently bouffant lockdown hair, and the bullshit of rugged individualism. Yep: we’re talking about why you need to stop trying to be unique, and instead be uniquely valuable. It’s not as naff as it sounds: tune in to find out why this idea of “uniqueness” may be holding you back from writing your book, and what you want to focus on instead.
- [5:45] Vicky and Joe have no hot water!
- [8:45] Vicky hears a lot of excuses as to why people haven’t written their book yet!
- [12:20] There are very few idees out there that are truly ‘unique’. What makes it unique is you!
- [16:45] You don’t have to be the best in order to write about your expertise.
- [17:00] You also don’t have to go about this journey alone!
- [21:10] The bar to doing good work is so low because very few people actually do what they say they’re going to do.
- [23:05] When you bring value that makes you unique.
- [24:15] Vicky shares some examples of how you can stand out.
- [29:10] What should Vicky call her new coaching program? Send her a message!
Mentioned in This Episode:
Want to know more? I’ve written a book, you know. You can get your mitts on it here.
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If you want to learn more about how to write, self-publish, and market a book for your business, snaffle yourself a copy of How The Hell Do You Write A Book? Then check out the blog and podcast for more articles and guides. If you want a little (or a lot) more help, find out how you can work with me.
Vicky Fraser is the founder of Moxie Books and author of How The Hell Do You Write A Book and Business For Superheroes. She helps business owners write life-changing books, connect with readers and new customers, and grow their businesses. When she's not doing that, she's hanging from a trapeze by her feet.