In today’s video, I ramble on about why writing like you speak is dumb and leads to badly written books.
Don’t just read; do.
Of course, some books make it easier to do that than others… Like my new book How The Hell Do You Write A Book. It not only makes it super simple for you to take action on what you’re learning, it also helps you write a book of your own that people will read and use and get value from.
You can create a sacred space even in a shared office, a busy home, or a public café; it just takes a little ingenuity and a certain amount of hard-headed resolve.
Writing a book isn’t just about the writing; it’s about the details, too. The fine points that mark you out as a professional. Stuff your readers may not notice on a conscious level, but if you get it wrong, they’ll feel it. They’ll know.
Grow grow grow.
It’s all we ever hear from online gurus, business experts, and people who think they know stuff.
Flamingo your writing by making me feel, see, smell, taste, and touch…Silence.Sudden silence.The kind of velvet silence that soaks up every whisper.The only sound in your head is the bass-beat of your panicked heart… and all eyes are on you.What’s the worst thing that can happen during your competition pole dance performance? Wardrobe malfunction? Nope.
Use all the tools at your disposal: build a rabid Instagram following, especially if your business is visual like aerial arts, painting, cartooning, and exotic dancing – but please don’t make it the only thing you do.
If anyone ever tells you launching a book (or any product, for that matter) is easy, smile sweetly and back away. They’re either lying, or utterly clueless.
Most of us are starters, not finishers. We’re entrepreneurs, so we’re easily excited and enthused by new ideas and big plans and the next shiny thing — but when it comes to finishing what we started…? Writing that book? Launching that course?
If we’re not drinking the Koolaid, if we’re not hustling 24/7 and obsessing over growth, we’re somehow less than those other entrepreneurs and business owners we see crushing it every day. I call bullshit. Not all growth is healthy.
What would you do with your business and your products and services if there were no rules? If nobody was watching? If you could guarantee nobody would laugh?
Beware the spooks, ghouls, and monsters lurking in the shadows, waiting to destroy your book…
The blurb on the back is the third most important part of the cover after the front cover design and the title. I would have loved a step-by-step instruction manual for writing my back blurbs, but there wasn’t one. So I made my own guide. Here it is.
Some people will love your book. Some will hate it. So what? Once your book’s out there, what people think of it — and you — is beyond your control…