December 15: How to Write a Call to Action

Behind door number 15 is…

My free report on how to write an effective Call to Action!

I help people write all kinds of nonfiction books — from memoir to how-tos, self-help to essays.

Not all of them need a call to action.

But often we want people to act on what they read. We want to create a transformation of some kind, whether that’s a shift in mindset or worldview, a change of mind or opinion, or simply a new way of looking at life.

Sometimes, if we’re writing to help people, we want them to take action.

Like my book, for example — I wrote it to help people write books of their own. If they don’t actually do anything with that info, I haven’t helped, and they won’t get what they want.

So at the end I ask them to Do The Thing.

And I also invite the reader to work with me further, if they want to.

That’s the CTA.

There’s an art to asking. This free report is really about asking for the sale, in emails and sales pages and whatnot… but it’s also useful if you’re adding a CTA in your book.

I hope it helps you!

Front cover of CTA report, white background, grey cartoon donkey with red megaphone. Title: Why Aren’t People Buying? Subtitle: How to ask for what you want… and make more money

✍🏼Writing Prompt ✍🏼

Do you ask for what you want and need?

I find it terribly difficult to ask for help, or for what I want. I’m working on it. But it’s tough.

How about you?

Why do you find it tough — or easy?

Set a timer for 5 minutes and crack on.



p.s.Connect with me on Instagram and share your experience with the community. Share your writing if you want to—we’d love to read it! Tag @tinybeetlesteps and follow the hashtags #moxieDECEMBER and #tinybeetlesteps

p.p.s. If Instagram isn’t your thing, you can also find me on LinkedIn and Twitter, and use those hashtags there too!

Notes in the Margin

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