Everyone talks about the obvious benefits of writing a book (credibility, authority, connection, opportunities, etc.) and they’re all fine and dandy but have you ever considered these FIVE weird things...
Wherever you are on your book writing adventure, you’ll find what you need here…
What to do if you’re just starting out on your Author Adventure: planning, preparation, and dealing with your Inner Dickhead
Everyone talks about the obvious benefits of writing a book (credibility, authority, connection, opportunities, etc.) and they’re all fine and dandy but have you ever considered these FIVE weird things...
The way we’re using AI right now is propaganda on steroids, dressed up as progress. It’s biased by design, as a result of who built it and who was in the room at the time, and because of who it serves.
And we lose the joy of messy creation.
So before you hand over another piece of yourself, ask: what is this really costing me?
This year I started a new tradition with the client edition. No remission.
Every month, I’m celebrating some of my clients
March is wrapped up in a bow and I wanted to give a huge shout out to my clients.
I have so many books on creativity by so many different people. Books on writing. Books on marketing, on business, on psychology, on physics…
That’s what we do.
We read a book we love, then we look around for more books like that one.
If you want to get pointlessly enraged, scroll social media.
If you want to be challenged and perhaps transformed forever, read a book.
And if you want to discover incredible things about yourself, change your life, and turn your message into a movement, write a book.
Don’t let the possibility of other people thinking you’re anything less than perfect stop you from writing anyway. You’re missing out on something beautiful if you do.
Your voice is magic. Use it.
Silence is the biggest problem of all. The lack of acknowledgement. The lack of visible and audible pushback.
When we stay silent, even though we’re horrified, the perpetrators see acceptance and agreement and encouragement. And the people on the receiving end see a space that is not safe, full of people who tacitly agree with the horrors.
When someone has an idea for a book, it’s very personal to them. It’s important to them on their individual level.
And that is enough.
BUT. That can also stop people from putting their ideas out there in book form, because they think, “Oh well, who would be interested in my little book? In my ideas? They’re important to ME, but why would anyone else care?”
What do you need in order to write? It’ll probably be different from what I need. And it might vary from day to day. That’s fine.
Finding out is useful though.
Maybe one of those things is someone to help you get started and show you that you can, in fact, write the book you’ve always wanted to write.
Sophie Lee's book "Beyond Palatable" officially launches in March with a big bash in London but a few days before that she’s running an online marathon called Unapologetic Voices.
Monday, March 2, 2026.
It’s free to attend, there are 35+ incredible speakers — I’m one of them — and I thoroughly recommend you sign up and bookmark the speakers you want to hear.
I’m in Oxford right now, the city of dreaming spires, where so many books have been created… mostly by men.
Today, though, I’m talking to a woman whose book is coming out in May.
Samantha Harman is hosting The Gathering and she’s making the topic of her book, Just Get Dressed, the star of the show.
At Higher Voltage in London a couple of weeks ago, I heard Teresa Heath-Wareing speak on the current landscape for entrepreneurs and small business owners.
She had a lot of truths to drop and a lot of optimism to offer.
It’d be easy to think the future looks bleak...
Aaaaaaand January is a wrap!
My good friend Yinka sent her Mighty Movers email (exclusive to those of us who’ve been fortunate to work with her) and it inspired me to start this monthly missive.
I don’t write enough about the incredible things my clients (e.g. Sophie Lee, Samantha Harman and Yinka Ewuola) are doing, and the amazing ways I get to help them.
How many questions is too many questions? This is not rhetorical — I actually need to know, because getting it wrong has painful consequences.
In conversation, we’re supposed to ask questions. We’re supposed to be interested in other people. I know this because I’ve been told many, many times over the years.
You may have heard Laurel Thatcher Ulrich’s quote that “well-behaved women seldom make history” — it’s on mugs and t-shirts and inspirational Instagram posts often.
Perhaps you don’t know, though, that Ulrich was referencing the fact that “good wives” in Puritan towns were never involved in court cases, so their names only survived on gravestones, in family bibles, and possibly in wills.
Coroner’s report stated the cause of death was puffy sleeves underneath a tight cardigan.
My mother made me wear it aged approximately four years, on our summer holiday in Betws-y-Coed. She paired this horror with slippy sandals for picnicking and messing around by the river, thus ensuring my inability to leap from rock to rock like the gazelle I clearly was.
You say “hack” — I see a hatchet covered in gore and Jack Nicholson’s blood-streaked face grinning through a splintered door.
HERE’S YOUR SHORTCUTTTTTTTTTTTTT!!!! he screams.
Run. RUN AWAY.
The shortcut looks so tempting.
A weird thing happens when people start to write, and I’m pretty sure it’s one of the reasons people stop writing shortly thereafter.
We adopt a voice that we think we ought to have.
Everyone does it.
At first, it’s because we’re scared. We think we’re not good enough to write, that nobody will like our work, that we won’t impress.
Post-show blues is a real thing. It’s happened to me many, many times. After a great trapeze performance, after my comedy set in Bristol before Christmas, after I handed in my Masters dissertation.
A bit like Boxing Day used to feel before I realised Boxing Day is one of the BEST days of Christmas.
We do the thing, then… silence.
Flaaaaaaarp. Like a let-down balloon.
“Writing is the most fun you can have by yourself.”
My favourite author, Sir Terry Pratchett, said that, and he’s right.
But writing isn’t a solo sport.
It kind of looks like it is, when you see a book or an article with one person’s name on the front.
But then you turn to the acknowledgements and realise there’s a whoooooole lot of people involved in the creative process.
Fight the power!
I can already hear the zombie-drones of capitalism moaning at us to drain our bank accounts in the pursuit of perfection.
January crawls closer like a B-movie undead torso, imploring us to spend money, transform ourselves into something we’re not and can never be, and perform productivity in the name of the gods of consumerism.
Every year, Joe and I have an advent calendar, because Christmas whimsy is not just for children.
This year, I got marketed at by Task Master and bought their advent calendar and it does not disappoint.
All over the box are 24 doors, as you’d expect. But there’s also a door on the back (start there) and a bunch of random little doors on the sides, too.
Traditionally, I would rather walk into the chicken coop and fall over face first into a pile of hen poo than write a landing page.
Despite my background as a copywriter, writing landing pages is my least favourite thing to do in marketing.
I will always find something more pressing to do, like pluck those weird hairs off my big toe.
“My book is a Trojan horse.”
Last night at The Marketing Meetup in Birmingham, Sophie Blackmore described her book as a Trojan horse and my antennae started tingling.
I hadn’t really thought about books in those words before…
Sophie wrote her book with me this year — It’s Only Bloody Marketing — and it is doing exactly what she wanted it to do.
“Would you like to go climbing?” he asked.
“Climbing? Like, rock climbing?” I said. “I don’t know how.”
“I’ll teach you.”
17 years ago (ish) I met the most handsome guy and we became friends.
When I was at school, I didn’t really have friends. I had a stamp collection.
I hovered on the periphery like a weird little moth, waiting to be invited in — to parties, to sports teams, to life.
The library was my playground and I ate most of my lunches there...
I was on the brink of signing up to yet another thing this morning, despite wanting — NEEDING — to create space to breathe.
Why do I do this?
It’s interesting, and I think the reason is twofold:
Hitting publish on your book is a bit like walking through a wasp convention covered in jam holding a sign that says “please don’t hurt me!”
They say writing a book is brave, and it is…
But SHARING it is the real hero move when it FEELS like 90% of the internet is screaming abuse into the void like it’s an Olympic sport.
“Life, liberty, and the pursuit of happiness.”
If you’re American, you’ll know these words well — from the Declaration of Independence, drafted by Thomas Jefferson.
And if you’re not American, the pursuit of happiness will probably be fairly familiar to you, because it’s embedded in our culture.
moxie (noun): energy, pep; courage, determination; know-how.
I named my business Moxie Books because it does indeed take energy, pep, courage, determination, and expertise to write a book.
Also Charisma, Uniqueness, Nerve, and Talent. IYKYK.
The Internet: Wow Stephen King wrote SO MUCH during his early career. That just proves you have to have a passion and follow your dreams and you can do it too.
Stephen King: It was cocaine and booze. I don’t even remember writing Cujo.
Look. It’s really easy to gaze at successful authors and wonder, “How did they do it?” and assume that whatever worked for them, will work for you.
If a frog eats you alive, don’t just sit there and get digested, like a wimp.
Pick yourself up and start walking.
I’m fully serious.
There’s a species of Japanese water beetle called Regimbartia attenuata — we’re going to call it Reg — that is the natural prey of frogs.
Reg is small, only 4-5mm, so the frogs swallow them whole as a tasty treat.
Ten minutes before I did this cool move, I faffed for five minutes, telling myself the stupid story that I CAN’T DO THIS, IT’S TOO SCARY.
(It’s a ham* spring, btw, in case you’re not familiar with gymnastics vernacular).
Funnily enough, before that triumph, I had never tried to do the thing, so how on earth did I know that I wouldn’t be able to do it?
What most people get wrong about writing a book is the idea that every book has to be a massive book, and it doesn’t.
It can be a MicroBook. Under 100 pages, maybe 15k to 25,000 words.
The traditional publishing industry has decreed that there are conventions for how long a book needs to be.
It doesn’t have to be any particular length.
I’ve had a couple of weeks off social media and lordy LORD has it felt good.
For one thing, I feel more like a proper writer again… which is weird considering I’ve done very little actual writing, other than idly planning out a MicroBook called A Short History of Googly Eyes.
Whenever I’m on LinkedIn or wherever, something always pops up to make me feel like shite.
In 410BC, on a warm Tuesday evening at approx 9.15 pm, Socrates’s wife Xanthippe slapped an empty dinner plate down in front of him.
Xanthippe had had enough. She ran the household and raised his kids, and Socrates… well, Socrates refused to bathe or trim his beard, and spent his days loafing around talking shit with his bros.
Last week at the gym I took a tiny beetle step to becoming the type of irritating person who makes the most of every moment.
You know the type — they have to fill every spare second with something productive or what’s the point of them.
Here’s what happened because I know you’re on the edge of your seat.
“Why are you dithering?” said Joe.
“Me? I’m not dithering,” said I.
“Yes, you’re dithering. What are you doing?”
“I have many things to do and I’m not doing them. Shout at me.”
“I’m not going to shout at you,” he said. “What’s the most important thing?”
Say it with me: MENTAL HEALTH PROBLEMS.
You cannot tell me that the algorithm isn’t literally damaging our brains.
I open up Instagram and LinkedIn (and I don’t even go near TikTok) to see the following in this order:
“I asked ChatGPT”.....
We need to talk about bestsellers.
Bestsellers are hyped; books are written.
Then we market the shit out of them in hopes they’ll become a bestseller.
There are courses out there that proclaim promises like “write your bestseller with us” ...
Occasionally I wake up at 4am in a cold sweat, as I vividly recall that time I silenced a crowded restaurant by making the following suggestion to my friend:
“Well why don’t you just open up your legs and stuff it all in?”
It’s not what you’re thinking. It really isn’t.
You’re not for everyone. Nor am I.
And that’s not only okay, it’s brilliant!
There’s not enough time or energy in the world for one person to help everyone.
So, you probably don’t wanna work with me if you want a guaranteed bestseller...
My signature course, MicroBook Magic, wouldn’t even exist without this brilliant human.
Misty is Executive Director, North Durham Chamber of Commerce and CEO of Trifecta Sales Systems.
She’s also the author of How to Be a Thick-Skinned Email Marketer and the upcoming How to Be a Thick-Skinned Salesperson.
Since I was a small goblin child, I’ve been obsessed with the acknowledgements in books.
They’re a little piece of the story of how the book was created and the minds behind it and gratitude is always a delight to see anyway, right?
And, if I’m being totally honest, part of me was hoping to see my name there, too.
I am surrounded by the decaying corpses of hobbies I have gotten excited about, started, and then abandoned.
My hard drive is littered with the bones of books I began to write, but did not finish.
This is how my AuDHD brain works.
That doesn’t mean I don’t also create AND FINISH wonderful projects…
In every round of MicroBook Magic my clients knock my dinosaur-print socks off but every now and then someone just boggles me.
Like Laura, who is a marketing professor at Warwick Uni, and runs Think Talk Thrive, a professional development and career strategy agency AND has small children.
If you’re writing a book but you’re stuck in a rut, lemme ask you this: what have you tried so far?
Maybe you’ve taken a course. Read a book. Bought a blueprint. Paid for one of those “write your bestseller in a weekend” bros… and been burned.
So, when you see my MicroBook Magic program, you’re a little… sceptical.
When he came to me for book coaching, I was really excited — he was full of energy and had a message and a GREAT story.
I lined up all my pens and pencils and rulers and rules about “how a book should be written” and “what a book coach should do” and we got started and it did NOT go well.
I didn’t know, until after we’d finished MicroBook Magic Season 2, that Sharon wasn’t just struggling with her own doubts.
When she was in college, double majoring in English and Psych, an English professor told her she “can’t write, and never will.”
Caution: you may experience these side effects when you write your book: an increased sense of self, realising the true value you have to offer, a new way of looking at the world, seeing your true skills, knowledge, and talent.
But you also get A BOOK.
There's a bunch of things you don't need to write a book like a degree in English Lit or a neurotypical brain. Here's what you do need to write a book...What do you think? Sounds doable?
The first time I picked up The Heretics by Will Storr I got about 25 pages into it — not even past the introduction — before I had to put it down because I got so angry.
It’s about people who think the Earth is flat, who believe homeopathy can cure cancer, who think they’ve been abducted by aliens.
It’s weird, what happens when we set out to write Something Important, like a book or an essay or even a social media post. Our bodies and minds are taken over by the ghost of our primary school selves, worried the teacher will take the ideas our imaginations made and squash them into a boring little cube that fits the system.
I’ve done a lot of scary things. Made a lot of terrifying decisions — and they were the best decisions I ever made.
You already know you want a book out there with your name on.
Maybe you’ve already started it!
But when it’s out there with your name on, people might see it, right? They might not love it. They might not love YOU.
You’re a writer. You are, or you wouldn’t be here reading this.
So I have a question for you today: how do you feel about big tech AI companies stealing your work?
If you’re in the UK, please read on — then take action.
Do you know what your most powerful weapon is in fighting the current rise of fascist ideas and literally saving the world?
It’s your brain. Your voice. Your ideas.
The words you use and how you put them together to subvert and combat misinformation, cruelty, and outright lies.
Beauty lies in the gaps. In the imperfections.
Because the imperfections are what makes life interesting.
The way the trapeze spins slightly faster than you were anticipating, so your movement quality changes almost imperceptibly and surprisingly, and your face makes a different shape to the one you were planning — but it works.
One of my MicroBook Magicians asked me this week — what if I don’t feel like planning today? What if I just want to dive right in? I want to write write write but I know I need to research some stuff!
And to that I say: HURRAH!
Fill yer boots, because there is no wrong way to write a book.
Progress is never linear.
It never takes us in a straight line from bad to good to excellent.
It’s a wiggle.
I’d like to think the wiggle trends upwards but we have to give it time to do that. Two data points aren’t enough, because that gives us the illusion of a straight line but it’s not, really.
My friend, if you’ve ever thought you need inspiration to strike in order to write your book, LET ME TELL YOU about inspiration.
We’ve been sold a lie by antique romantic poets who — let’s be honest — were all off their tits on opium.
Sarah wrote her first book, Small Island Big Business, with my help — then came back, knowing she wanted to dive in again.
This time, the book idea was a quirky mix of travel stories and a much-needed mindset shift for translators who hate the idea of marketing.
Ready for your own “I never thought I could do this” moment?
This subject line dropped into my inbox today from an old client and I thought YES QUEEN.
When’s the last time you did something you never thought you’d be able to do?
What was it?
One of the reasons people don’t write books
(and I know this to be true because they tell me)
is that the idea of writing a book is just Too Big.
And I totally understand that; I’ve written several books and they are Very Big. But I write for a living; it’s literally what I do.
You see yet another “viral” post on LinkedIn or Instagram or wherever you choose to doomscroll in which someone says something so eyeball-grindingly obvious and shallow about your area of expertise you CANNOT EVEN and yet they’ve got 1,826 likes and 97 comments.
One of the first books I ever read when I became a copywriter, in my first iteration of being a business owner, was A Technique for Producing Ideas by James Webb Young.
It’s a teeny tiny little book of just 60-odd pages, a handful of which are (slightly overblown) prefaces by ad industry dudes.
There are approximately 8,193 notes in my Notes app. Even more in my Notion.
I’d say more-or-less 48% of them are lists. Plans. Plots, if you like.
I live my life via lists, plans, and plots, or nothing would ever happen. They’re comforting and they make me feel like I’m making progress.
Once upon a time about a year ago, Sarah Silva, the Chemical Translator, wrote a MicroBook called Your Ticket to Explore: Essential preparation for your translation marketing adventures.