Behind door 22 is…
The secret of action.
Ours, and our readers’.
If we want people to actually do something with the info they gather — whether that’s change their behaviour, take an action, or buy something — we have to get them feeling something first.
No emotional response → no decision.
(This is neuroscience, btw, not just me making shit up)
Anyway, I wrote an article about it a while ago, and I hope you find it helpful:
Emotions: are they appropriate in books?
What books have you read that made you laugh, or cry, or enraged?
How did they get you to tap into those feelings?
Set a timer for 5 minutes and write!
p.s.Connect with me on Instagram and share your experience with the community. Share your writing if you want to—we’d love to read it! Tag @tinybeetlesteps and follow the hashtags #moxieDECEMBER and #tinybeetlesteps
Notes in the Margin
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