Seth Godin calls it making a ruckus.
Which I like.
But I call it being a shenanigator.
(Well, I do now, ever since my friend Jodie sent me a thing explaining that the word "shenanigator" means "one who instigates shenanigans.)
I am a shenanigator.
I create mini-adventures in the woods. I instigate the buying of crazy old cottages that need renovating. I arrive home with random TinySheep. I write books, and I have opinions.
You're a business owner. I bet you're a shenanigator, too, right?
With tales to tell and adventures to share?
Your customers and clients want to hear those stories.
Go forth and instigate shenanigans.
Then write about them.
p.s. the absolutely best place EVER to write down your tall tales and shenanigans is in your very own book. And the best place to start doing that is by reading my book and following my Tiny Beetle Steps. You can get a copy here, plus a bunch of cool bonuses.
p.p.s. I've written the word "shenanigans" so many times now it doesn't feel like a real word anymore.
Start Writing Your Book Today
If you want to learn more about how to write, self-publish, and market a book for your business, snaffle yourself a copy of How The Hell Do You Write A Book? Then check out the blog and podcast for more articles and guides. If you want a little (or a lot) more help, find out how you can work with me.
Vicky Fraser is the founder of Moxie Books and author of How The Hell Do You Write A Book and Business For Superheroes. She helps business owners write life-changing books, connect with readers and new customers, and grow their businesses. When she's not doing that, she's hanging from a trapeze by her feet.