Vicky and Joe talk about the twitching madness of insomnia, and how it's kind of like when you're suffering from chronic Blank Page Of Doomness.

Think of your introduction as a sales letter for the rest of your book. Your reader is thinking, subconsciously, “What’s in it for me? Why should I give up my valuable time to read this book?” You need to convey that in your introduction. Here's how...