Vicky and Joe lament Vicky’s fashion choices for this episode: there’s more than a hint of low-rent Axl Rose going on. Then they talk about dystopian futures and media manipulation. And finally – at last – they move onto how to tell your story. Because we all struggle to write about ourselves, right? In this episode, you’ll get some interesting stats and some top tips about how to use your About page to your advantage.
[4:45] Vicky has been reading Parable of the Talents and she had to put it down because what’s happening in the book is eerily similar to what’s happening in the world today!
[7:55] When you watch the news, think about how it is being presented to you.
[8:15] How do you write about yourself?
[11:55] Why is it so hard to write about ourselves?
[15:30] Think about why people are visiting your About page.
[20:35] Does anybody really care about your company mission?
[24:30] You don’t need to have a rags-to-riches story to succeed in business.
[30:05] Write with your ideal customer in mind. Write your bio in a way that people will feel relieved you understand them.
Mentioned in This Episode:
Want to know more? I’ve written a book, you know. You can get your mitts on it here.Want to read the transcript? Click below…
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If you want to learn more about how to write, self-publish, and market a book for your business, snaffle yourself a copy of How The Hell Do You Write A Book? Then check out the blog and podcast for more articles and guides. If you want a little (or a lot) more help, find out how you can work with me.
Vicky Fraser is the founder of Moxie Books and author of How The Hell Do You Write A Book and Business For Superheroes. She helps business owners write life-changing books, connect with readers and new customers, and grow their businesses. When she’s not doing that, she’s hanging from a trapeze by her feet.