Let me take you on a little journey.
A little book journey.
Once upon a time about a year ago, Sarah Silva, the Chemical Translator, wrote a MicroBook called Your Ticket to Explore: Essential preparation for your translation marketing adventures.
It’s a cracking little book — filled with actionable advice for translators making their first real start into marketing their businesses… but also filled with the essence of Sarah and stories from her travels, woven into lessons that make the book super-readable and endlessly valuable.
But that’s not all.
A chap — let’s call him Gunther (not his real name) — bought Sarah’s book from Amazon.
He read it, cover to cover, and bookmarked pages to revisit. He made notes, he enjoyed, he came back again and again.
Then he emailed Sarah to tell her how much he loved her book and how useful it’s been to him.
He mentioned her membership group and how great it sounded, and they started a conversation, and she told him all about it.
Gunther is a great lead for Sarah and — like so many others who bought and read her book — he’s going to be a great fit for her group and will transform his marketing… and Sarah’s business will grow.
All because she wrote a book.
You market the book; the book markets you.
A book is a magical way of bringing in people who are perfect-fit clients for you — and getting them ready to buy from you far quicker than might otherwise happen.
It shows them who you are and what you can do, so you won’t waste time with people who aren’t right for you.
And it creates an intimacy you simply cannot achieve with social media.
(If you doubt this, think about where you read books: in bed, under a blanket, in the bath, on the toilet. It doesn’t get much more intimate than that. Please wash your hands.)
I talk a lot about how a book can be transformative and world changing and all those things are true.
But for you, right now, this is how a book can help you quickly.
IF you start it and get. it. done.
Come and do my Kickstart Your Book workshop on July 23 at 4pm BST. See if your book idea has legs, and give it the best possible chance of success.
Start your own book journey to more perfect-fit clients who are ready to buy from you, right here:
P.S. Want 3 ways to get writing right now, check out these awesome freebies: Start Here. You’re welcome!