I used to ride a motorbike — an R6, then a succession of Triumphs.
Yes, I was and am SUPER cool.
And yes, I chose an extremely unsuitable bike for my first bike. But it was fun.
It’s hazardous, riding a bike on the road cos of, you know, other people.
One thing I’d often hear repeated by crusty old-timers to n00bs like me was:
“Assume everyone else on the road is out to get you!”
The idea being that this extreme hypervigilance and expectation of vehicular-related attempted murder might keep you alive.
This never made much sense to me given the most common motorbike vs car accident is what’s known as a SMIDSY.
(sorry mate I didn’t see you)
Unless a car driver can also ride a motorbike, they simply won’t see you. They’re not looking for you. You’re not in their sphere of awareness because their experience is solely with cars and they’re used to looking for vehicles the same size or larger than cars, not teeny tiny motorbikes.
They’re looking for the gaps in traffic, not the traffic — and if you and your motorbike are in that gap, they often won’t register you’re there.
Nobody’s out to get you.
So I always said to n00bs (and myself):
“Assume you’re invisible.”
Because we are.
And my second piece of advice — well, a question really — was:
“How can you make yourself more visible?”
Hi-vis, yes, if that floats your boat…
Headlights, yes…
A little wiggle as you approach a T-junction to make yourself appear bigger and create a pattern-interrupt in the brain of the car waiting to pull out, check.
And still assume you’re wearing a cloak of invisibility right up until the moment you’ve safely passed. Then keep assuming it until you’re home safe.
It’s the same online.
Nobody is out to get you (in almost all cases) and the algorithm (probably) isn’t persecuting you.
I know there are issues on some platforms with shadowbanning of certain “political” content but I’m not talking about that right now.
I’m talking about this idea we sometimes have that we’re being somehow attacked.
Even if that IS true, it’s not helpful to sit in it.
So, my question is: what are you gonna do to make yourself more visible?
What’s your T-junction wiggle?
If social media isn’t serving you (and it’s not — we’re the product) — what are you gonna do about that?
How about… you take your message and your cause and your call to action/arms/revolution/sales offline?
Or at least off the socials?
How about taking your manifesto and putting it onto paper and binding it together and publishing it in a book?
You and your big ideas deserve all the attention.
You deserve more than invisibility.
So I’ll ask you again: how are you going to do your T-junction wiggle?
If your wiggle is your book, I can help.
I have one spot this summer for Book Coach In Your Pocket and maybe it’s got your name on it.
If you have questions about whether this is right for you, email me at vicky@moxiebooks.co.uk and ask.
If you’re ready to get visible, snap up that spot here:
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