If anyone ever tells you launching a book (or any product, for that matter) is easy, smile sweetly and back away. They’re either lying, or utterly clueless.
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Want to know why we say things to ourselves we'd never say to others – and how we can be a little kinder to ourselves?
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If we’re not drinking the Koolaid, if we’re not hustling 24/7 and obsessing over growth, we’re somehow less than those other entrepreneurs and business owners we see crushing it every day. I call bullshit. Not all growth is healthy.
