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All posts by Vicky Fraser

Episode 217: Quietly Rebellious Business Owners with Suzi Gray

Fantastic eyebrows and where to find them! That should have been the title of this podcast, in which Suzi Gray and I talk about the weirdness of what's going on right now in lockdown and the marketing


This is your brain 🧠 on knowledge

​The more I learn about anything, the more I realise I don't know much at all.Learning is bizarre because our brains get everything barse-ackwards.When we know nothing at all about a subject, and we


Episode 216: It’s All Been Said: Writing Excuses 2

The saying goes "facts tell stories sell" but facts don't even tell half the time. They go in one ear and out the other. Which is why it's so important that we hear YOUR story – so even if you think


Why do I always procrastinate?

Are we asking the right questions?I don't always ask good questions. I ask obvious ones.Like, "Why do I always procrastinate?"When I ask myself a question like that, my brain comes up with answers like:Because


Episode 215: How Much Time Do You REALLY Need To Write A Book?

Wearing some extremely snazzy hats, Joe and I discuss the first of the Writing Excuses: I don't have time. In it, we talk about time – how it warps in lockdown, how some of us really do have more


Episode 214: Arguing About Communication

Joe and I have a 15-minute argument about who bears the responsibility for communication. Is it up to me to make myself understood, or you to understand? Tune in to find out who was right (Vicky) and


Episode 213: Hillary Weiss Yells About Branding

Hillary Weiss is yelling on the podcast! Hurrah! Right at the start of the coronavirus crisis, Vicky and Hillary got together via the magic of Zoom and yelled about branding. Tune in to find out where


Episode 212: Wrath Leads to the Dark Side

Join Vicky and Joe in another lockdown episode – and discover what colour they dyed Joe's hair, why they had to wrestle Picard the TinySheep to the ground, and what they're growing in the garden.


📺Do you have a reader magnet? 📺

Your book is just the beginning...It's not enough to have a book out there (although that is AWESOME obviously) – it needs to work for you.Which means it needs to bring a steady stream of highly qualified

Cup of tea

A Nice Cup of Tea

George Orwell's Essay on TeaI'm a huge fan of George Orwell. Not just his novels; his essays, too.This is one of my favourites, and on this National Tea Day in the UK, I think it's time you read it,

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