Wherever you are on your book writing adventure, you’ll find what you need here…
What to do if you’re just starting out on your Author Adventure: planning, preparation, and dealing with your Inner Dickhead
Sometimes I work the pole. Or the trapeze.
Meaning, gutterface, that I practice and teach trapeze and pole dancing and it’s really good fun.
One of the funnest parts, for me, is watching people go from “I can’t do this” to “I’m doing it I’m doing it” to “wow that looks amazing.”
Sarah wrote her first book, Small Island Big Business, with my help — then came back, knowing she wanted to dive in again.
This time, the book idea was a quirky mix of travel stories and a much-needed mindset shift for translators who hate the idea of marketing.
According to Hootsuite, businesses spend about $1,600 on Facebook ads A MONTH!
There are good, smart, and seemingly rich people out there paying Meta a mortgage payment to ensure they can keep their business at the forefront of everyone's minds.
Ready for your own “I never thought I could do this” moment?
This subject line dropped into my inbox today from an old client and I thought YES QUEEN.
When’s the last time you did something you never thought you’d be able to do?
What was it?
One of the reasons people don’t write books
(and I know this to be true because they tell me)
is that the idea of writing a book is just Too Big.
And I totally understand that; I’ve written several books and they are Very Big. But I write for a living; it’s literally what I do.
“You’re an author? That’s so cool!”
“I self-published it, it’s not in Waterstones or anything,” I replied.
I had this conversation — paraphrased, natch — a few years ago, just after I wrote my first book. I felt uncomfortable with the praise, like publishing it myself was pure vanity.
Tantrums to Titles: that was the name of the talk I gave yesterday at Circle Networks Live24.
I stood up in front of a couple of hundred people…
Shared some of my favourite book writing wisdom…
And was beyond delighted when so many people said their big takeaway from the day was that they wanted to write a book of their own!
Ever wondered if your book idea (or you) is too... weird?
Like — you look at all the nonfiction and business books out there, and yours doesn’t seem to fit?
Maybe your face doesn’t fit, or your voice seems too brash, or your story seems a bit too out there compared to others in your niche...
Writing isn’t a measuring exercise you know.
Nobody cares that your book has 4,392 pages, Gerald.
Actually, they do, and they probs won’t read it because that sounds like a CHORE.
Look: whoever told you a nonfiction book has to have 300 pages and 90,000 words was WRONG.
You see yet another “viral” post on LinkedIn or Instagram or wherever you choose to doomscroll in which someone says something so eyeball-grindingly obvious and shallow about your area of expertise you CANNOT EVEN and yet they’ve got 1,826 likes and 97 comments.
One of the first books I ever read when I became a copywriter, in my first iteration of being a business owner, was A Technique for Producing Ideas by James Webb Young.
It’s a teeny tiny little book of just 60-odd pages, a handful of which are (slightly overblown) prefaces by ad industry dudes.
Do you have a manifesto? A set of values? Principles? Something you’ll stand behind, in front of, and defend with an entire drawerful of improvised cutlery weapons? The idea of a manifesto gives me chills and thrills, like a relic of a bygone era.
