When you see competitors doing well, it feels kinda like getting picked last.
Why aren't they choosing me? Why them? What do they have that I don't? I know my products and services are better, so why am I picked last?
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The Blank Page Of Doom looms in front of you, the cursor blinking menacingly. The longer you stare at it, the less it seems like a simple blank page. It’s morphed into a swirly black-red monster with horns and teeth. And it’s huge.
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Think of your introduction as a sales letter for the rest of your book. Your reader is thinking, subconsciously, “What’s in it for me? Why should I give up my valuable time to read this book?” You need to convey that in your introduction. Here's how...
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Occasionally, business owners tell me they’re secretly dreaming of rolling around naked in piles of cash like Scrooge McDuck. Perhaps you think a book could make you filthy rich...
